Privacy Policy

Privacy Policy

Last Revised:  October 2019

WR Custom Guitars (“us”, “we”, or “our”) operates the WR Custom Guitars website at https://WRCustomGuitars.com (together understood as the “Website” or “Service” or “Services”).

At WR Custom Guitars we’re committed to valuing and protecting your privacy. We want you to understand that you have choices and control over your personal information. With that in mind, we’ve updated the WR Custom Guitars Privacy Policy in compliance with the European Union’s new privacy law, the General Data Protection Regulation (GDPR). These updates go into effect on May 25, 2018.

Key changes include Transparency – We’ve provided additional details about the information we collect and how we use that information. We’ve also explained your choices and the control we and you have over your information.

GDPR: On May 25, 2018, a new European Union (EU) data protection law, the General Data Protection Regulation (GDPR), takes effect. The GDPR gives individuals in the EU more control over how their data is used and places certain obligations on businesses that process the information of those individuals. We’ve updated our Privacy Policy to take into account the new requirements of the GDPR. Functionality: Depending on your location, we may provide you with the ability to access, download, and request deletion of your personal information. By continuing to use our services on or after May 25, 2018, you acknowledge and agree to our updated Privacy Policy. Please feel free to contact us if you have any questions. Thank you, as always, for your continued support.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our website and the choices you have associated with that data. WR Custom Guitars uses customer data solely for the purposes of diagnosing and fixing website issues; authenticating use; preventing abuse; and providing & improving the website.

By using the website — either by accessing our website via a web browser, or by using any WR Custom Guitars plugins within a 3rd-party host, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use posted at https://WRCustomGuitars.com/terms-of-use

Definitions

Website – Website is the WR Custom Guitars website at https://WRCustomGuitars.com

Personal Data – Personal Data means data about a living individual who can be identified from that data (or from that and other information either in our possession or likely to come into our possession).

Usage Data – Usage Data is data collected automatically, either generated by the use of the website or from the website infrastructure itself (for example, the duration of a page visit).

Cookies – Cookies are small pieces of data stored on your computer or mobile device as text files.

Data Controller – Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information is, or is to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or website Providers) – Data Processor (or website Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the websites of various website Providers in order to process your data more effectively.

Data Subject (or User) – Data Subject is any living individual who is using our website or indirectly any 3rd-Party websites and is the subject of Personal Data.

Information Collection and Use – We collect several different types of information for various purposes to provide and improve our website use to you.

Types of Data Collected

Personal Data – While using our website, we may ask you to provide us with certain Personally Identifiable Information that can be used to contact or identify you (“Personal Data”). Personally identifiable Information may include, but is not limited to:

Email Address  – We may use your Personal Data to contact you with newsletters, updates, or promotional materials and other information that may be of interest to you. We will never share, rent, sell, or distribute your email address in any way, shape, or form.

Email  – You may receive emails from WR Custom Guitars related to your use of the site. These emails are strictly for authentication purposes (i.e. confirming the email address that you used to sign up for our website); or to notify customers of successful purchases, purchase errors, or technical issues; or to send receipts of purchase or other transactions. Any other email is purely optional and can be unsubscribed from at any time. You can sign up for our newsletter here (URL). In order to stop receiving emails from WR Custom Guitars you can unsubscribe by clicking the “Unsubscribe” link in the footer of any email newsletter from us.

Cookies and Usage Data (Web) – We may also collect information on how the website is accessed and used (“Usage Data”) on the web. This Usage Data may include information such as your computer’s IP address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking Cookies Data – We use cookies to identify users of our website. Cookies are text files with data which may include an anonymous unique identifier. WR Custom Guitars does not use cookies for any other purpose other than outlined within this policy. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you will not be able to use some portions of our website.

Use of Data – WR Custom Guitars uses the collected data for various purposes:

  • To provide and maintain our website
  • To notify you about changes to our website
  • To allow you to participate in interactive features of our website when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our website
  • To monitor the usage of our website
  • To detect, prevent, and address technical issues
  • To provide you with news, special offers, and general information about goods, other websites, and events which we offer that are similar to those that you have already purchased or inquired about, unless you have opted not to receive such information.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR) – If you are from the European Economic Area (EEA), WR Custom Guitars, <(DIVISION)> legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

WR Custom Guitars may process your Personal Data because:

  • We need to engage in a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • For payment processing purposes
  • To comply with the law
  • You have violated our Terms of Use posted at https://WRCustomGuitars.com/terms-of-use.

Consent – When you provide us with your personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or to return a purchase, we imply that you consent to our collecting it and using it for that specific reason. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at (URL/contact) or mailing our Privacy Compliance Officer at the address at the end of this document.

Disclosure – We may disclose your personal information if we are required by law to do so, or if you violate our Terms of Service.

3rd-Party Services – In general, the 3rd-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us or you. However, certain 3rd-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a 3rd-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. Once you leave our website or are redirected to a 3rd-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Use.

Retention of Data – WR Custom Guitars will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. WR Custom Guitars will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our website, or we are legally obligated to retain this data for longer time periods.

Transfer of Data – Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. If our website is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products and provide services to you.

Security – The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. College Matters will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Security – WR Custom Guitars will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Security of Data – The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We do not store your password in plain text. We store a one-way cryptographically secure version of your password. We do not store credit card information, even temporarily, in any form.

“Do Not Track” Signals – We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)  If you are a resident of the European Economic Area (EEA), you have certain data protection rights. WR Custom Guitars aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at the address at the end of this document.

In certain circumstances, you have the following data protection rights:

The right to access, update, or to delete the Personal Data we have on you. You can access, update, or request deletion of your Personal Data by contacting us at Privacy Compliance Officer, WR Custom Guitars, 515 McCrillis Corner Rd, Wilton, ME 04294 or at the address at the end of this document.

  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where WR Custom Guitars relied on your consent to process your personal information.
  • Please note that we may ask you to verify your identity before responding to such requests.
  • You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Website Providers – We may employ 3rd-Party companies (”Website Providers”) and individuals to facilitate our Website to operate and provide the website on our behalf, to perform website-related management or maintenance activities, or to assist us in analyzing how our website is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Newsletter – We may use 3rd-party website Providers to manage, send, and analyze our newsletter. AWeber gathers statistics on email opening, location, and clicks, which we use to improve our newsletter and provide better content. Their Privacy Policy can be viewed at https://www.aweber.com/privacy.htm

Analytics – We may use 3rd-party website Providers to monitor and analyze the use of our website.

Google Analytics – Google Analytics is a web analytics website and service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google websites. Google may use the collected data to contextualize and personalize the ads of its own advertising network. We have requested that all IP addresses be anonymized by Google Analytics to help protect your identity. Google Analytics anonymizes the IP address as soon as technically feasible, at the earliest possible stage of the collection network. More information about IP anonymization in Google Analytics can be found here https://support.google.com/analytics/answer/2763052. You can opt-out of having made your activity on the website available to Google Analytics by installing the Google Analytics opt-out browser add-on or extension. This add-on or extension prevents the Google Analytics JavaScript from sharing information with Google Analytics about visits and activity. For more information on the privacy practices of Google, please visit the Google Privacy Terms page at https://policies.google.com/privacy.

Payments – We may provide paid products and/or websites within the website. In that case, we use 3rd-party websites (“Payment Processors”) for payment processing. We will not store or collect your payment card details. That information is provided via an encrypted connection to our 3rd-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information. The payment processors we work with are Stripe and their Privacy Policy can be viewed at https://stripe.com/us/privacy and PayPal and their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full.

Links To Other Sites – Our website may contain links to other sites that are not operated by us. If you click on a 3rd-party link, you will be directed to that 3rd-Party site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any 3rd-party sites, services, or websites.

Children’s Privacy – Our website does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian, and you are aware that your Child has provided us with Personal Data, please contact us at Privacy Compliance Officer, WR Custom Guitars, 515 McCrillis Corner Rd, Wilton, ME 04294 or at the address at the end of this document. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy – We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page which is https://WRCustomGuitars.com/privacy-policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Questions And Contact Information – If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information about our company, practices, or policies, contact our Privacy Compliance Officer at:

ATTN: Privacy Compliance Officer
WR Custom Guitars
515 McCrillis Corner Rd, Wilton, ME 04294

Thank You for Your Continued Support!

Wiliam Russo
WR Custom Guitars